PPC Advertising

Quick sales start here. We'll launch a stream of leads in 24 hours.

We bring hot leads from Yandex.Direct on the very first day. We set up and optimize advertising campaigns for maximum return on every ruble. We work to reduce the cost per lead.

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How We Work

Quick start, instant results

Your potential clients will see your ads and start contacting you within the first few days of the campaign launch.

We think in terms of your profit

Our main goal is not to just spend the budget, but to ensure the maximum return on your advertising investment.

Deep analytics as a foundation

We set up goals in Yandex.Metrica and Google Analytics to track not just clicks, but real leads and sales.

Daily campaign optimization

We constantly monitor bids, CTR, conversions, and make adjustments to improve performance and reduce CPL.

In-depth semantic development

We compile a comprehensive semantic core, including "hot," informational, and related queries.

Creating compelling ad copy

Our copywriters write unique and persuasive ad texts that make you stand out from the competition.

Landing page recommendations

We analyze the pages your ads lead to and provide specific recommendations to increase their conversion rate.

A/B testing to maximize CTR

We constantly test different headlines, texts, and images to find the most effective combination.

Managing campaigns in YAN

We attract an additional audience from thematic sites, increasing brand awareness and getting cheaper clicks.

Setting up retargeting/remarketing

We "catch up" with users who have visited your site but didn't make a purchase, bringing them back to complete the deal.

Audit of existing campaigns

If you already have ads running, we will conduct a free audit, find weaknesses, and identify opportunities for performance growth.

Work Stages

1

Briefing and Analysis

We study your business, product, target audience, and competitors. We define the goals of the advertising campaign (AC) and key KPIs.

2

Strategy and Media Planning

We develop a strategy, select tools, build the semantic core, and forecast the budget and results.

3

AC Setup and Launch

We create the account structure, write ads, design banners, set up analytics, and launch campaigns after approval.

4

Management and Optimization

We monitor performance daily, manage bids, test hypotheses, disable ineffective elements, and scale successful ones.

5

Reporting and Analytics

We provide weekly and monthly reports on results, analyze performance, and give recommendations for development.

What the Service Includes

Advertising strategy development

Defining goals, KPIs, and target audience. Selecting the most effective tools and platforms for your business.

Semantic core collection and processing

Compiling a complete list of keywords, including commercial, informational, and branded queries. Collecting an extensive list of negative keywords to cut off irrelevant traffic.

Ad creation

Writing unique, appealing texts and headlines. Adding all extensions: sitelinks, callouts, business cards for maximum visibility and CTR.

Graphic creative development

Creating static and/or animated banners for campaigns on the Yandex Advertising Network (YAN).

Analytics systems setup

Installing and configuring Yandex.Metrica and Google Analytics counters. Setting up goals to track all key actions on the site (requests, calls, purchases).

Ad campaign setup and launch

Creating and structuring campaigns in ad accounts. Setting up targeting by geography, time, devices, and audiences.

Retargeting and audience setup

Creating campaigns aimed at users who have already visited your site, as well as look-alike audiences to expand reach.

Daily monitoring and optimization

Constant control over budget spending, bids, and ad positions. Promptly making adjustments to improve efficiency.

A/B testing

Regularly testing different ad variations, headlines, images, and landing pages to identify the most convertible combinations.

Regular reporting

Providing monthly reports in an easy-to-understand format with key metrics: spend, CTR, CPC, number of conversions.

Pricing

PPC Advertising from 45,000* ₽.

* The final cost depends on the scope of work and is determined individually for each client based on the size of the business and the tasks to be solved.

360 Marketing Support

We offer comprehensive marketing support that replaces a full-fledged marketing department. The minimum plan is 90,000 ₽ per month.

Your
Team

Кристина

PPC-эксперт

Владислав

Руководитель по digital-направлению

Наталья

Веб-аналитик

Елена

Ведущий маркетолог

Алина

Руководитель проектов

Ева

Аккаунт-менеджер

Александра

Руководитель клиентского сервиса

Дмитрий

Инженер-разработчик

Нейросеть

AI-ассистент

Didn't find a suitable plan?

Get a custom proposal

We are ready to help you with a custom solution! Contact us, and our specialists will select the perfect service package that meets your needs and goals.

Have questions?

If you still have unanswered questions, contact us

A common reason for a "wasted budget" is the lack of deep analytics and daily optimization. We start by setting up goals and analytics to see which dollar brings a profit.

The minimum recommended budget depends on the competition in your niche and region. We will conduct an analysis and prepare a media plan with a forecast so you can make an informed decision. We know how to work effectively with any reasonable budget.

No, the advertising budget and the cost of our services are two different expenses. You fund the advertising account balance directly, and you pay us a fixed amount for setting up and managing the campaigns.

Not always. But we will definitely conduct an audit of the landing pages and give recommendations for their improvement. A high-quality landing page is 50% of an advertising campaign's success.

YAN (Yandex Advertising Network) is thousands of partner sites where your ads are also shown. This allows you to reach an audience that is not yet actively looking for your product but is interested in related topics. It's an excellent tool for increasing brand awareness and getting cheaper clicks.

Optimization is an ongoing process. We analyze search queries, disable ineffective keywords, adjust bids, test texts and images, and manage the time and geography of impressions to maximize conversions at the minimum cost.

Yes, of course. We can manage campaigns flexibly: pause them in the low season and activate them in the high season, as well as adjust the budget depending on demand.

Retargeting (or remarketing) allows you to show ads to users who have already been on your website. This is a very effective tool to "catch up" with visitors who have left and motivate them to return and make a purchase.

These are two different tools that complement each other perfectly. PPC provides quick results and flexibility, while SEO provides long-term, stable, and cheaper traffic. The ideal strategy is to use both channels.

Let's discuss the project!

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