Paphos Business Networking Event
AI‑Driven Product Discovery in 2026

18th March | 18:30
Paphos Business Networking Event

What Businesses Need to Know: Generative tools like ChatGPT, Microsoft Copilot and Google’s AI search features are beginning to influence how customers research products and services.

Why Attend

AI-driven traffic to retailers grew rapidly in 2025. Yet they still represent a small share of overall visits, and most buyers continue to verify recommendations through Google and marketplaces. At the same time, major platforms are testing advertising formats inside AI interfaces.

We’ll focus on practical decisions:

  • How customer discovery behaviour is changing in AI-assisted product search
  • The difference between SEO, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation)
  • What paid AI placements currently exist, and who they are actually for
  • Key risks: hallucinations, brand safety, attribution limits and compliance

Our Speaker

Julia Amatuni

Julia Amatuni

Head of Strategy & Research

Working at the intersection of AI, product development, and marketing. Led large-scale international user research initiatives (20,000+ participants), shaping product and marketing strategy in tech and EdTech. Experience at global technology companies, including JetBrains and Yandex.


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