Workshops and Mentoring
Learn how to understand your users and make better product and marketing decisions
Many founders and teams rely on assumptions when building products and running marketing.
Workshops help you develop the skills and frameworks to understand your users directly, so you can validate ideas, improve messaging, and make more confident decisions.
Instead of outsourcing research, you learn how to do it yourself, with guidance from experienced practitioners.
Who This Is For
Workshops are designed for founders, product teams, and marketing teams who want to build a stronger understanding of their users.
This is a strong fit if:
- you don't yet have a clearly validated user base
- you feel stuck without traction or clarity
- your messaging does not resonate or convert
- you want to learn research methods instead of relying only on agencies
- you prefer hands-on, practical learning
What You Get
Workshops are designed to be practical and immediately applicable.
You leave with:
- a clearer understanding of your target users
- structured frameworks for research and decision-making
- interview guides and research templates
- early insights into positioning and messaging
- a clearer direction for product and marketing decisions
Frequently Asked Questions
A workshop is most effective when you need to make decisions but lack clarity or alignment.
It's a strong fit if:
- you have multiple ideas but no clear direction
- your team disagrees on product, positioning, or growth
- you feel stuck despite ongoing effort
- you want to structure thinking before investing more time or budget
If your main need is execution (running campaigns, building features), a workshop is usually not the right starting point — and we'll tell you that upfront.
You leave with clear decisions and a structured way to move forward, not just notes or ideas.
Depending on the workshop, this typically includes:
- a clearer understanding of your target users
- defined or refined positioning
- structured research approach (if relevant)
- prioritized next steps for product or marketing
The goal is decision clarity that you can act on immediately.
Most workshops focus on discussion or idea generation.
Our focus is different:
- we work on real decisions, not hypothetical exercises
- we challenge assumptions using research logic and real examples
- we actively guide the process to avoid circular discussions
This often means the workshop is more direct and sometimes uncomfortable, but it leads to clearer and more useful outcomes.
We don't run generic sessions.
Before the workshop, we:
- review your product, market, and current challenges
- identify where decisions are unclear or blocked
- define the key questions your team needs to answer
The workshop is then built around those decisions.
The workshop works best when it includes people who:
- are responsible for decisions
- are closest to the product, users, or marketing
Typically, this means:
- founders or leadership
- product managers
- marketing or growth leads
If key decision-makers are not involved, outcomes tend to be weaker.
A workshop is not a good fit if:
- the problem is already clear and you just need execution
- the team is not ready to challenge its assumptions
- there is no intention to act on the outcomes
In these cases, we usually recommend a different format, such as direct research or execution support.
A workshop is a focused, high-intensity format.
| Instead of: | we work with your team to: |
|---|---|
| long research cycles | structure thinking |
| ongoing consulting | clarify problems |
| full execution | make decisions faster |
For many teams, this becomes the starting point for further research or marketing work.
Want To Build These Skills In Your Team?
Tell us about your product, team, and goals, and we'll help you understand whether a workshop is the right format — and what it should focus on to be useful for your team.