Research Services
Our research clarifies who your users are, why they buy, and how to reach them.
Is This for You?
If any of these apply, you need research-backed clarity:
- You're building, but unsure who actually needs the product
- Your ICP feels vague or outdated
- You want to validate your user segments before investing more
- Your narrative isn't converting
- Your experiments produce mixed or confusing signals
- You want independent insight without team bias
What We Do
Research services tailored to your stage and needs
ICP Validation & Segmentation
We identify:
- Your highest-intent user segments
- Users who pretend to be interested (false positives)
- Behavioral segments, not demographic guesses
- Where conversion actually comes from
Outcome: a clear, validated ICP with segments you can build marketing and product decisions around.
Jobs-to-Be-Done (JTBD) & Motivation Mapping
We analyze:
- Jobs users hire your product for
- Functional, emotional, and social motivators
- Alternatives they consider (including doing nothing)
- Triggers that push them to act
Outcome: clarity on why users choose you — and why they don't.
CustDev Interviews
Includes:
- Interview guide (tailored to your product)
- Question bank
- Recorded interviews (optional)
- Interview transcripts & insight summary
- Next-step recommendations
Outcome: real user stories you can immediately turn into product and marketing decisions.
Narrative & Messaging Discovery
We uncover:
- How users describe the problem
- What language feels natural to them
- Which value points matter most
- How your story compares to alternatives
Outcome: message pillars grounded in user narrative.
Pricing & Value-Perception Signals
We explore:
- What value users associate with your product
- Price expectations within each segment
- Internal "value thresholds" that affect adoption
- Early signals for packaging or tiers
Outcome: pricing direction based on behavior.
Early Market Sizing & Competitive Landscape
We cover:
- Market size ranges
- Competitor patterns
- Positioning clusters
- Gaps and overlooked segments
- Trends that matter now (not old reports)
Outcome: a grounded view of the market in a practical guide.
Pricing & Timeframes
Timelines and pricing depend on the scope, the number of segments, and the depth of insight your team needs.
Book a call — we'll clarify the scope, the timing, and whether you need a specific type of research, a bundle, or if your problem lies elsewhere.
No pressure, no selling.